Litigation Support & Expert Witness
Services
Professor DiFonzo has provided consultation, litigation support, and expert (deposition and trial) testimony on:
- Effects of rumors on tangible (e.g., sales) and intangible (e.g., reputation) assets
- How rumors spread
- Why people spread rumors
- Where they spread
- Why people believe rumors
- How accurate rumors are
- How rumors should be effectively prevented
- The adequacy of refutation efforts
Cases
- Expert witness for the City of Los Angeles on the topic of workplace rumors:
Corina Smith vs. City of Los Angeles et al.
- Expert witness for the Procter & Gamble Corporation on the topic of rumors about Satanism and products:
Procter & Gamble vs. Amway Corporation et al.
- Expert witness for the Procter & Gamble Corporation on the topic of rumors about Satanism and products:
Amway Corporation vs. Procter & Gamble
- Expert witness for the Procter & Gamble Corporation on the topic of rumors about Satanism:
Procter & Gamble vs. Randy L. Haugen et al.
Press Reports
Procter & Gamble Cases
- “Rumors of Satanism Lead to P.& G. Suit” (1995, August 29). The New York Times
- Canedy, D. (1997, July 29). “After two decades and counting, Procter & Gamble is still trying to exorcise Satanism tales.” The New York Times.
- “A Judge Dismisses P.& G.'s Satanism Suit vs. Amway.” (1999, May 17). The New York Times.
- Rosenberg, G. (2001, March 27). “P.& G. Suit Against Amway Is Revived.” The New York Times.
- “Procter & Gamble Awarded $19.25 Million in Satanism Lawsuit” (2007, March 20). Fox News.com / Associated Press.
- Kirdahy, M. (2007, March 22). “The Devil Didn't Make Them Do It.” Forbes.com.
City of Los Angeles
Contact Nicholas DiFonzo
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